Cookie policy for Arctic Group

Introduction

Arctic Group’s website and online services use cookies and similar technologies such as pixel tags and web beacons. These technologies help us understand how our site performs, which parts visitors engage with, and measure the effectiveness of ads and searches. Information collected through cookies is generally treated as non-personal unless combined with other data that identifies you.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They allow the site to recognize your device and store certain information about your preferences or actions.

Why We Use Cookies

We use cookies to:

Ensure the website functions properly (necessary cookies)
Remember your preferences (functional cookies)
Analyze site usage and improve performance (analytics cookies)
Deliver relevant marketing and measure advertising effectiveness (marketing cookies)

Types of cookies we use

Necessary cookies: Required for basic site functionality.
Functional cookies: Store user preferences and settings.
Analytics cookies: Collect data on site usage (e.g., Google Analytics and Upsales).
Marketing cookies: Track user behavior for advertising (e.g., Facebook Pixel, LinkedIn Insight Tag and Upsales).

Third-Party Cookies

We use third‑party services for analytics and media purposes, which means that certain cookies are placed by parties other than Arctic Group.

Google Analytics & Tag Manager (for analytics and statistics collection) https://policies.google.com/privacy
Facebook Pixel (for analytics and statistics collection) – https://www.facebook.com/policy.php
LinkedIn Insight Tag (for analytics and statistics collection) – https://www.linkedin.com/legal/privacy-policy
Youtube (for embedded video content)
Cookiebot (to manage user consent)

These providers may process data outside the EU/EEA. We ensure adequate safeguards such as Standard Contractual Clauses.

Legal basis

Necessary cookies: Legitimate interest (site functionality)
Analytics and marketing cookies: Your consent, obtained via our cookie banner before activation.

Consent and withdrawal

You can manage your cookie preferences at any time:

Via our cookie banner when you first visit the site
By adjusting settings in your browser
By using opt-out tools (e.g., https://tools.google.com/dlpage/gaoptout)

Consent can be withdrawn at any time without affecting the lawfulness of prior processing.

Cookie duration

Session cookies: Deleted when you close your browser
Persistent cookies: Stored for a defined period (e.g., up to 12 months) unless deleted manually

Managing cookies

Instructions for common browsers:

Google Chrome: https://support.google.com/chrome/answer/95647
Safari: Manage cookies in Privacy settings
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Blocking cookies may affect site functionality, but essential features will still work.

Policy Updates

We review this policy regularly and update it as needed. The latest version is always available on our website.
Last updated: December 2025

Contact

Questions about cookies or data protection?
Email: dataskydd@arcticgroup.se